Collectivism, Individualism and In-Group Membership: Implications for Consumer Complaining Behaviors in Multicultural Contexts

Journal of International Consumer Marketing

Volumn 8, Issue 3-4, 1996, Pages 69-96

  Watkins, Harry S ^a   Liu, Raymond ^b  

^a CALIFORNIA POLYTECHNIC STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MASSACHUSETTS BOSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992956150     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v08n03_05     Document Type: Article

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