A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia

Journal of Retailing and Consumer Services

Volumn 17, Issue 5, 2010, Pages 355-373

  Steyn, Peter ^a   Pitt, Leyland ^b   Strasheim, Arien ^c   Boshoff, Christo ^d   Abratt, Russell ^e  

^a LULEÅ UNIVERSITY OF TECHNOLOGY   (Sweden)

^b SIMON FRASER UNIVERSITY   (Canada)

^c UNIVERSITY OF PRETORIA   (South Africa)

^d STELLENBOSCH UNIVERSITY   (South Africa)

^e NOVA SOUTHEASTERN UNIVERSITY   (United States)

Author keywords

Asia; Loyalty cards; Loyalty schemes; Reward programmes

Indexed keywords

CORPORATE STRATEGY; EQUATION; GLOBALIZATION; MODELING; RETAILING; SERVICE SECTOR;

ASIA;

EID: 77955154230     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2010.03.017     Document Type: Article

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