An assessment of supermarket loyalty cards in one major US market

Journal of Consumer Marketing

Volumn 21, Issue 2-3, 2004, Pages 144-154

  Bellizzi, Joseph A ^a   Bristol, Terry ^a  

^a ARIZONA STATE UNIVERSITY WEST   (United States)

Author keywords

Consumer behaviour; Supermarkets; United States of America

Indexed keywords

EID: 3042554023     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760410525704     Document Type: Review

References (14)

1. Black, J. (2002), "How grocery stores are feeding fears", Business Week Online, 20 June, available at: www.businessweek.com
2. Bookman, F. (1999), "Marketers mull loyalty programs", Discount Store News, Vol. 38 No. 14, 26 July, pp. 18-19.
3. Buss, D.D. (2000), "Buying incentives take off", The Wall Street Journal, 17 April, p. 5.
4. Cioletti, J. (2001), "Points of sale", Supermarket Business, Vol. 56 No. 5, 15 May, p. 37.
5. Karolefski, J. (1998), "It's in the cards", Supermarket News (Brand Marketing Supplement), May.
6. Mauri, C. (2003), "Card loyalty, a new emerging issue in grocery retailing", Journal of Retailing and Consumer Services, Vol. 10 No. 1, pp. 13-25.
7. Perrotta, P. (2002), "Retailers fine-tune loyalty", Supermarket News, Vol. 50 No. 5, p. 17.
8. Siskos, C. (2000), "Telling tales", Kiplinger's Personal Finance Magazine, Vol. 54 No. 3, March, p. 28.
9. Supermarket News (2002), "Stop and shop, Safeway testing cart screen", Supermarket News, Vol. 61, 28 October.
10. Ward, J.H. Jr (1963), "Hierarchical grouping to optimize an objective function", Journal of the American Statistical Association, Vol. 58, pp. 236-44.
11. Weinstein, S. (1999), "Building loyalty", Progressive Grocer, Vol. 78 No. 6, June, pp. 89-92.
12. Worthington, S. (1996), "Smart cards and retailers - who stands to benefit?", International Journal of Retail & Distribution Management, Vol. 24 No. 9, pp. 27-34.
13. Worthing, S. and Hallsworth, A. (1999), "Cards in context the comparative development of local loyalty schemes", International Journal of Retail & Distribution Management, Vol. 27 No. 10, pp. 420-8.
14. Wright, C. and Sparks L (1999), "Loyalty saturation in retailing: exploring the end of retail loyalty cards?", International Journal of Retail & Distribution Management, Vol. 27 No. 10, pp. 429-39.