The role of loyalty card data within local marketing initiatives

International Journal of Retail & Distribution Management

Volumn 29, Issue 7, 2001, Pages 333-342

  Byrom, John ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Customer loyalty; Marketing; Retailing; United Kingdom

Indexed keywords

EID: 84986131131     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550110394234     Document Type: Review

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