The effect of customer card programs: A comparative study in Singapore and The Netherlands

International Journal of Service Industry Management

Volumn 15, Issue 4, 2004, Pages 351-364

  Noordhoff, Corine ^a   Pauwels, Pieter ^a   Odekerken Schröder, Gaby ^a  

^a MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Loyalty schemes; Retailing; Singapore; The Netherlands

Indexed keywords

EID: 8844248649     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564230410552040     Document Type: Review

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