When does culture matter? Effects of personal knowledge on the correction of culture-based judgments

Journal of Marketing Research

Volumn 43, Issue 3, 2006, Pages 395-408

  Briley, Donnel A ^a   Aaker, Jennifer L ^b  

^a UNIVERSITY OF SYDNEY   (Australia)

^b STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745291684     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.3.395     Document Type: Review

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