The effect and moderation of gender identity congruity: Utilizing "real women"advertising images

Psychology and Marketing

Volumn 26, Issue 9, 2009, Pages 813-843

  Feiereisen, Stéphanie ^a   Broderick, Amanda J ^b   Douglas, Susan P ^c  

^a CITY UNIVERSITY   (United Kingdom)

^b Faculty of Engineering and Computing   (United Kingdom)

^c NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77049093713     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20301     Document Type: Article

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