Have laboratory experiments become detached from advertiser goals? A meta-analysis

Journal of Advertising Research

Volumn 38, Issue 6, 1998, Pages 15-25

  McQuarrie, Edward F ^a  

^a SANTA CLARA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0011674751     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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