The function of format: Consumer responses to six on-line advertising formats

Journal of Advertising

Volumn 35, Issue 1, 2006, Pages 53-63

  Burns, Kelli S ^a   Lutz, Richard J ^b  

^a ELON UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

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EID: 33646480491     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367350104     Document Type: Article

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