The message is in the metaphor: Assessing the comprehension of metaphors in advertisements

Journal of Advertising

Volumn 28, Issue 4, 1999, Pages 1-12

  Morgan, Susan E ^a   Reichert, Tom ^b  

^a UNIVERSITY OF KENTUCKY   (United States)

^b UniverBity of North Texas ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040883376     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1999.10673592     Document Type: Article

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