The effectiveness of comparative advertising in Korea and the United States: A cross-cultural and individual-level analysis

Journal of Advertising

Volumn 33, Issue 4, 2004, Pages 85-97

  Choi, Yung Kyun ^a   Miracle, Gordon E ^b  

^a Dongguk University   (South Korea)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85023828621     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2004.10639176     Document Type: Article

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