Consumer response to sex role portrayals in advertisements: Effects of incongruity and prejudices on emotions and attitudes

Journal of Advertising

Volumn 32, Issue 4, 2003, Pages 77-89

  Orth, Ulrich R ^a   Holancova, Denisa ^b  

^a OREGON STATE UNIVERSITY   (United States)

^b MENDEL UNIVERSITY IN BRNO   (Czech Republic)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442506917     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2003.10639144     Document Type: Article

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