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Volumn 19, Issue 3, 2005, Pages 150-156

Does Hispanic-targeted advertising work for services?

Author keywords

Advertising effectiveness; Ethnic groups; Hispanics; Product identification; Services marketing

Indexed keywords


EID: 20444498244     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040510596821     Document Type: Article
Times cited : (30)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.