Gender Jeopardy in financial risk taking

Journal of Marketing Research

Volumn 45, Issue 4, 2008, Pages 414-424

  He, Xin ^a   Inman, J Jeffrey ^b   Mittal, Vikas ^c  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b UNIVERSITY OF PITTSBURGH   (United States)

^c RICE UNIVERSITY   (United States)

Author keywords

Agency communion theory; Financial decisions; Gender; Goal orientation; Issue capability; Risk taking

Indexed keywords

EID: 49949083692     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.4.414     Document Type: Article

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