National culture and new product development: An integrative review

Journal of Marketing

Volumn 60, Issue 1, 1996, Pages 61-72

  Nakata, Cheryl ^a   Sivakumar, K ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030542680     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1251888     Document Type: Article

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