On improving the conceptual foundations of international marketing research

Journal of International Marketing

Volumn 14, Issue 1, 2006, Pages 1-22

  Douglas, Susan P ^a,c   Craig, C Samuel ^b,c  

^a Department of Marketing and International Business ^*  (United States)

^b Entertainment Media and Technology Program   (United States)

^c NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644956705     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.14.1.1     Document Type: Review

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