Cognitive dissonance- The implicit explication in low-income consumers' shopping behaviour for "low-involvement" grocery products

International Journal of Retail and Distribution Management

Volumn 37, Issue 12, 2009, Pages 1077-1095

  Gbadamosi, Ayantunji ^a  

^a UNIVERSITY OF EAST LONDON   (United Kingdom)

Author keywords

Cognition; Consumer behaviour; Low pay; Promotional methods; Shopping

Indexed keywords

EID: 72149085730     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550911005038     Document Type: Article

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