Sales promotion

The Marketing Book

Volumn , Issue , 2012, Pages 458-484

  Peattie, Sue ^a   Peattie, Ken ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

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EID: 85071739899     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (52)

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45. Chandon, P. (1995) Consumer Research on Sales Promotion: A State-of-the-Art Literature Review, Journal of Marketing Management, 11, 419-441
46. Chandon, P., Wansink, B. and Gilles, L. (2000) A Benefit Congruency Framework of Sales Promotion Effectiveness, Journal of Marketing, 64(4), 65-81
47. Gardener, E. and Trivedi, M. (1998) A Communications Framework to Evaluate Sales Promotion Strategies, Journal of Advertising Research, 38(3), 67-71
48. Peattie, K., Peattie, S. and Emafo, E. B. (1997) Promotional Competitions as a Strategic Marketing Weapon, Journal of Marketing Management, 13(8), 777-789
49. Quelch, J. A. (1989) Sales Promotion Management, Prentice-Hall, Englewood Cliffs, NJ
50. Schultz, D. E., Robinson, W. A. and Petrison, L A. (1998) Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques . . . And How to Use Them, NTC Business Books
51. Shimp, T. A. (2000) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications, 5th edn, Dryden Press, Fort Worth
52. Toop, A. (1992) European Sales Promotion: Great Campaigns in Action, Kogan Page, London