Awareness and usage of promotional tools by Malaysian consumers: The case of low involvement products

Management Research News

Volumn 29, Issue , 2006, Pages 28-40

  Oly Ndubisi, Nelson ^a   Tung Moi, Chew ^a  

^a MONASH UNIVERSITY MALAYSIA   (Malaysia)

Author keywords

Consumer behaviour; Fast moving consumer goods; Malaysia; Product testing; Promotional methods

Indexed keywords

EID: 38749106337     PISSN: 01409174     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409170610645420     Document Type: Article

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