An experimental investigation of factors affecting consumers' perceptions of sales promotions

European Journal of Marketing

Volumn 37, Issue 11-12, 2003, Pages 1746-1761

  d'Astous, Alain ^a   Landreville, Valérie ^a  

^a HEC MONTRÉAL   (Canada)

Author keywords

Consumer behaviour; Marketing communications; Premium products; Sales management

Indexed keywords

EID: 85131600488     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310495447     Document Type: Article

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