Gender and coupon use

Journal of Product & Brand Management

Volumn 12, Issue 3, 2003, Pages 166-179

  Harmon, Susan K ^a   Jeanne Hill, C ^a  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Gender; Promotional coupons; Purchasing

Indexed keywords

EID: 84986014766     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420310476924     Document Type: Article

References (13)

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