Influence of perceived risk on store brand proneness

International Journal of Retail and Distribution Management

Volumn 34, Issue 10, 2006, Pages 761-772

  Mieres, Celina González ^a   Martín, Ana María Díaz ^a   Gutiérrez, Juan Antonio Trespalacios ^a  

^a UNIVERSITY OF OVIEDO   (Spain)

Author keywords

Brands; Consumer behaviour; Consumer risk; Generics; Spain

Indexed keywords

EID: 33748711609     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550610691347     Document Type: Article

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