Consumer perceptions of bonus packs: an exploratory analysis

Journal of Consumer Marketing

Volumn 14, Issue 2, 1997, Pages 102-112

  Soo Ong, Beng ^a   Nin ho, Foo ^b   Tripp, Carolyn ^c  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b SAN FRANCISCO STATE UNIVERSITY   (United States)

^c UNIVERSITY OF TENNESSEE AT MARTIN   (United States)

Author keywords

Consumer marketing; Retail trade; Sales promotion

Indexed keywords

EID: 0002389113     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769710166747     Document Type: Article

References (16)

1. Bitta, D., Kent, A.J., Monroe, B. and McGinnis, J.M. (1981), “Consumer perceptions of comparative price advertisements”, Journal of Marketing Research, Vol. 18, November, pp. 416-27.
2. Chandon, P. (1995), “Consumer research on sales promotions: a state-of-the-art literature review”, Journal of Marketing Management, Vol. 11, July, pp. 419-41.
3. Discount Store News(1992), “Innovation and advertising will drive the hand and body category in 1992”, Vol. 31 No. 10, May, pp. 4-6.
4. Drug Store News(1992), “Bonus and multipacks give battery sales a jump”, Vol. 14 No. 1, January, pp. 3-14.
5. Elson, J. (1996), “Alternative strategies: the plethora of shopping options today is forcing nonfood executives to rethink their department”, Supermarket News, Vol. 46, May 6, pp. 131-3.
6. Fry, J. and McDougall, G.H. (1974), “Consumer appraisal of retail price advertisements”, Journal of Marketing, Vol. 38, July, pp. 64-74.
7. Gupta, S. and Cooper, L. (1992), “The discount of discounts and promotion thresholds”, Journal of Consumer Research, Vol. 19 No. 3, pp. 401-11.
8. Lichtenstein, D.R. and Bearden, W.O. (1988), “An investigation of consumer evaluations of reference price discount claims”, Journal of Business Research, Vol. 17, pp. 189-200.
9. Lichtenstein, D.R. and Burton, S. (1989), “The relationship between perceived and objective price - quality”, Journal of Marketing Research, Vol. 26 No. 2, November, pp. 429-43.
10. Millstein, M. and Muirhead, G. (1992), “Pathmark drops most health and beauty care (HBC) bonus packs”, Supermarket News, Vol. 42 No. 9, p. 1.
11. Moore, D.J. and Olshavsky, R. (1989), “Brand choice and deep price discounts”, Psychology and Marketing, Vol. 6 No. 3, pp. 181-96.
12. Reiter, J. (1994), “What a deal! More processors are using value-style packaging to gain a competitive edge”, Dairy Foods Magazine, Vol. 95 No. 2, pp. 62-5.
13. Schultz, D.E., Robinson, W.A. and Petrison, L. (1994), Sales Promotion Essentials, 2nd ed., NTC Publishing Group, Chicago, IL.
14. Supermarket News(1996), “Clean sweep: product turnover in household cleaners is increasing as upgraded formulas push older items off the shelf”, Vol. 46 No. 9, p. 7.
15. Urbany, J.E., Bearden, W.O. and Weilbaker, D.C. (1988), “The effect of plausible and exaggerated reference prices on consumer perceptions and price search”, Journal of Consumer Research, Vol. 15, June, pp. 95-110.
16. Urseth, W. (1994), “Promos 101, part II”, Incentive, Vol. 168 No. 2, pp. 43-5.