Understanding the younger Singaporean consumers’ views of western and eastern brands

Asia Pacific Journal of Marketing and Logistics

Volumn 14, Issue 4, 2002, Pages 54-79

  O'Cass, Aron ^a   Lim, Kenny ^b  

^a UNIVERSITY OF NEWCASTLE   (Australia)

^b Aretae Interactive Ltd   (Singapore)

Author keywords

Brand image; Consumers; Singapore

Indexed keywords

EID: 84992974804     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850210764954     Document Type: Article

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