Generic products: who buys them and how do they perform relative to each other?

European Journal of Marketing

Volumn 31, Issue 2, 1997, Pages 94-109

  Prendergast, Gerard P ^a   Marr, Norman E ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b UNIVERSITY OF HUDDERSFIELD   (United Kingdom)

Author keywords

Generics; New Zealand; Retailing

Indexed keywords

EID: 0242383192     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569710157070     Document Type: Article

References (24)

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