Names, brands, branding: Beyond the signs, symbols, products and services

Journal of Product and Brand Management

Volumn 14, Issue 2, 2005, Pages 117-118

  Jevons, Colin ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Brand identity; Brands

Indexed keywords

EID: 18144387298     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510592590     Document Type: Review

References (1)

1. Macrae, C. and Uncles, M.D. (1997), "Rethinking brand management: the role of 'brand chartering'", Journal of Product & Brand Management, Vol. 6 No. 1, pp. 64-77.