Mass-communicated prediction requests: Practical application and a cognitive dissonance explanation for self-prophecy

Journal of Marketing

Volumn 67, Issue 3, 2003, Pages 47-62

  Spangenberg, Eric R ^a   Sprott, David E ^a   Grohmann, Bianca ^b   Smith, Ronn J ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b Gina Cody School of Engineering and Computer Science   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0043209039     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.67.3.47.18659     Document Type: Article

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