A conceptual study on brand valuation

Journal of Product & Brand Management

Volumn 10, Issue 4, 2001, Pages 243-256

  Seetharaman, A ^a   Azlan Bin Mohd Nadzir, Zainal ^a   Gunalan, S ^a  

^a MULTIMEDIA UNIVERSITY   (Malaysia)

Author keywords

Accounting; Brand valuation; Methods; Problem solving

Indexed keywords

EID: 84986099162     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005674     Document Type: Article

References (24)

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