Communicating a quality position in service delivery: An application in higher education

Managing Service Quality: An International Journal

Volumn 13, Issue 2, 2003, Pages 105-111

  Gutman, Jonathan ^a   Miaoulis, George ^b  

^a UNIVERSITY OF NEW HAMPSHIRE   (United States)

^b ROBERT MORRIS UNIVERSITY   (United States)

Author keywords

Higher education; Positioning; Service delivery system; Service quality

Indexed keywords

EID: 84986130672     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520310466798     Document Type: Article

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