Operational Measures of Organizational Identity: A Review of Existing Methods

Corporate Reputation Review

Volumn 3, Issue 4, 2000, Pages 334-350

  van Rekom, J ^a   van Riel, C B M ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 2342450696     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540124     Document Type: Article

References (0)