Reputation Management in Global 1000 Firms: A Benchmarking Study

Corporate Reputation Review

Volumn 1, Issue 3, 1998, Pages 205-212

  Fombrun, C J ^a   Rindova, V ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33644585412     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540044     Document Type: Article

References (0)