Advertising message strategies for encouraging young White working class males to consider entering British universities

Journal of Business Research

Volumn 60, Issue 9, 2007, Pages 932-941

  Bennett, Roger ^a  

^a Service Sector Management   (United Kingdom)

Author keywords

Advertising; Hedonic versus utilitarian messages; Non traditional students; Student recruitment; Widening participation

Indexed keywords

EID: 34447626074     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.01.018     Document Type: Article

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