Exploring the construct of segmentation effectiveness: Insights from international companies and experts

Journal of Strategic Marketing

Volumn 16, Issue 2, 2008, Pages 129-156

  Foedermayr, Eva K ^a   Diamantopoulos, Adamantios ^a  

^a UNIVERSITY OF VIENNA   (Austria)

Author keywords

International market segmentation; Literature review; Qualitative research; Segmentation effectiveness

Indexed keywords

EID: 67650896334     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540801981579     Document Type: Article

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