Market segmentation: normative model versus business reality: An exploratory study of apparel retailing in Belgium

European Journal of Marketing

Volumn 30, Issue 6, 1996, Pages 36-51

  Danneels, Erwin ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Belgium; Business policy; Clothing industry; Market segmentation

Indexed keywords

EID: 0038592224     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610121665     Document Type: Article

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