Identifying spatial segments in international markets

Marketing Science

Volumn 21, Issue 2, 2002, Pages 160-177

  Hofstede, Frenkel Ter ^a   Wedel, Michel ^a   Steenkamp, Jan Benedict E M ^a  

^a CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

International Market Segmentation; MCMC Estimation; Spatial Information

Indexed keywords

EID: 0036510529     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.21.2.160.154     Document Type: Article

References (56)

1. Using extremes to design products and segment markets
2. On the heterogeneity of demand
3. A European regional analysis of selected food consumption statements
4. The local and the global: Exploring traits of homogeneity and heterogeneity in European food cultures
5. Spatial interaction and the statistical analysis of lattice systems
6. Explaining the Gibbs sampler
7. A maximum likelihood methodology for clusterwise linear regression
8. Advances in international marketing: A review
9. Consumer values and the importance of store attributes
10. Sampling-based approaches to calculating marginal densities
11. Stochastic relaxation, Gibbs distributions, and the Bayesian restoration of images
12. Do geographic subcultures vary culturally?
13. Do international entry decisions of retail chains matter in the long run?
14. Values, environmental attitudes, and buying of organic foods
15. Global market segmentation strategies and trends
16. The influence of geographic subcultures in the United States
17. A new approach to country segmentation utilizing multinational diffusion patterns
18. Identifiability of models for clusterwise linear regression
19. Store image and the prediction of performance in retailing
20. A model for segmentation and analysis of noisy images
21. The nine nations of North America and the value basis of geographic segmentation
22. Grouping euroconsumers: A culture-based clustering approach
23. Identification de segments de valeurs pan-Eureopéens par un modèle logit sur les rangs avec regroupments successifs
24. Bayes factors
25. Exploring the development of store images
26. Homeostasis and consumer behavior across cultures
27. Mixtures of distributions: Inference and estimation
28. Similarities among countries based on employee work values and attitudes
29. Clustering countries on attitudinal dimensions: A review and synthesis
30. Store image definition, dimensions, measurement, and management
31. Comparative cluster analysis for world markets
32. Consumer ethnocentrism: Construction and validation of the CETSCALE
33. Understand your overseas work force
34. The role of national culture in international marketing research
35. Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level
36. The increasing power of store brands: Building loyalty and market share
37. Segmenting retail markets on store image using a consumer-based methodology
38. The price elasticity of selective demand: A meta-analysis of econometric models of sales
39. International market segmentation based on consumer-product relations
40. Euro-consumers in 1992
41. The role of personal values in marketing and consumer behavior
42. Global consumer segmentation versus local market orientation: Empirical findings