Assessing the implementation of market segmentation in retail financial services

International Journal of Service Industry Management

Volumn 9, Issue 3, 1998, Pages 266-285

  Meadows, Maureen ^a   Dibb, Sally ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032359289     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564239810223565     Document Type: Article

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