Global vs international involvement-based segmentation A cross-national exploratory study

International Marketing Review

Volumn 19, Issue 4, 2002, Pages 369-386

  Aurifeille, J M ^a   Quester, P G ^b   Lockshin, L ^c   Spawton, T ^c  

^a Univ of La Réunion FACIREM   (Reunion)

^b UNIVERSITY OF ADELAIDE   (Australia)

^c UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Cluster analysis; International marketing; Market segmentation; Marketing strategy; Wine and spirits

Indexed keywords

EID: 0442264903     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330210435672     Document Type: Article

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