Normative models and practical applications of segmentation in business markets

Industrial Marketing Management

Volumn 26, Issue 6, 1997, Pages 519-530

  Kalafatis, Stavros P ^a   Cheston, Vicki ^b  

^a KINGSTON UNIVERSITY   (United Kingdom)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038102933     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(97)00032-1     Document Type: Article

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