Marketing knowledge and the value of segmentation

Marketing Intelligence & Planning

Volumn 20, Issue 2, 2002, Pages 113-119

  Dibb, Sally ^a   Stern, Philip ^a   Wensley, Robin ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Customer profiling; Market segmentation; Marketing theory; Organizational performance

Indexed keywords

EID: 84986019059     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210418536     Document Type: Article

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