Understanding the new bases for global market segmentation

Journal of Consumer Marketing

Volumn 20, Issue 5, 2003, Pages 446-462

  Hassan, Salah S ^a   Craft, Stephen ^b   Kortam, Wael ^c  

^a GEORGE WASHINGTON UNIVERSITY   (United States)

^b TOWSON UNIVERSITY   (United States)

^c CAIRO UNIVERSITY   (Egypt)

Author keywords

Brand management; Globalization; International marketing; Marketing segmentation

Indexed keywords

EID: 84986052359     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310489670     Document Type: Article

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