A factor analytic study of international segmentation performance measures

Journal of Euromarketing

Volumn 13, Issue 4, 2004, Pages 79-89

  Craft, Stephen H ^a  

^a TOWSON UNIVERSITY   (United States)

Author keywords

International marketing; Performance; Segmentation

Indexed keywords

FACTOR ANALYSIS; GLOBAL PERSPECTIVE; INDUSTRIAL PERFORMANCE; MARKET CONDITIONS;

EID: 13844270861     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v13n04_05     Document Type: Article

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