Competing perspectives in international marketing strategy: Contingency and process models

Journal of International Marketing

Volumn 8, Issue 1, 2000, Pages 27-50

  Özsomer, Ayşegül ^a   Prussia, Gregory E ^b  

^a KOÇ UNIVERSITY   (Turkey)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039850966     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.8.1.27.19561     Document Type: Article

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