Framing marketing effectiveness as a process and outcome

Marketing Theory

Volumn 5, Issue 4, 2005, Pages 457-469

  Kahn, Kenneth B ^a   Myers, Matthew B ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

marketing control; marketing effectiveness; marketing performance

Indexed keywords

EID: 84990382483     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593105058825     Document Type: Article

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