Market Segmentation: Diagnosing and Treating the Barriers

Industrial Marketing Management

Volumn 30, Issue 8, 2001, Pages 609-625

  Dibb, Sally ^a   Simkin, Lyndon ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035511247     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(99)00127-3     Document Type: Article

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