Methodology or "methodolatry"? An evaluation of focus groups and depth interviews

Qualitative Market Research

Volumn 9, Issue 1, 2006, Pages 26-37

  Stokes, David ^a   Bergin, Richard ^b  

^a KINGSTON UNIVERSITY   (United Kingdom)

^b Stratelyst   (Canada)

Author keywords

Focus groups; Interviews; Market research

Indexed keywords

EID: 30744446221     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750610640530     Document Type: Article

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