Global Consumer Market Segmentation Strategy Decisions and Managerial Assessment of Performance

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2015, Pages 26-30

  Craft, Stephen H ^a   Hassan, Salah S ^a  

^a NONE   (United States)

Author keywords

Consumer Segment; Factor Index; International Business Study; International Segmentation; Segmentation Strategy

Indexed keywords

EID: 84990212616     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-11761-4_17     Document Type: Chapter

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