Export market segmentation practices of Turkish firms

Journal of Euromarketing

Volumn 6, Issue 3, 1997, Pages 103-135

  Erem, T ^a   Menguc, B ^a  

^a LINCOLN UNIVERSITY   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EXPORT MARKET; INDUSTRIAL PRACTICE; MARKET SEGMENTATION;

TURKEY;

EID: 0031395417     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/j037v06n03_05     Document Type: Article

References (0)