Information quality, online community and trust: A study of antecedents to shoppers' website loyalty

International Journal of Electronic Marketing and Retailing

Volumn 2, Issue 3, 2009, Pages 203-219

  Chih Hung, Michael ^a   Shih Tse, Edward ^b   Ming Sung, Julian ^a   Fei Long, Alex ^a  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^b CHING YUN UNIVERSITY   (Taiwan)

Author keywords

Consumer loyalty; Consumer trust; E marketing; E retailing; Electronic marketing; Electronic retailing; Information quality; Online community; SEM; Structural equation modelling; Taiwan

Indexed keywords

EID: 57749195273     PISSN: 17411025     EISSN: 17411033     Source Type: Journal    
DOI: 10.1504/IJEMR.2009.021806     Document Type: Article

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