Internet community forums: An untapped resource for consumer marketers

Journal of Consumer Marketing

Volumn 22, Issue 5, 2005, Pages 265-274

  Pitta, Dennis A ^a   Fowler, Danielle ^a  

^a UNIVERSITY OF BALTIMORE   (United States)

Author keywords

Communications; Consumer marketing; Internet

Indexed keywords

EID: 24144451149     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760510611699     Document Type: Article

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