Using brand websites to build brands online: A product versus service brand comparison

Journal of Advertising Research

Volumn 47, Issue 2, 2007, Pages 193-206

  Dou, Wenyu ^a   Krishnamurthy, Sandeep ^b  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b UNIVERSITY OF WASHINGTON BOTHELL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56249145083     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849907070225     Document Type: Article

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